It is unfortunate, for the British Columbia Liberals and their supporters, that despite the massive amounts of money they continue to pour into their pre-election campaign, the advertising isn't working.
The Liberals have their earnest commercials built around Premier Christy Clark, and the group calling themselves "Concerned Citizens for B.C." has its ham-handed one-note screed, but none of it so far has had an impact on voter polls. It is true the Liberals' commercials have better production values than the official NDP TV spot, but in this case, it's the message, not the medium, that is winning.
Meanwhile, in contrast to the Concerned Citizens' funereal approach, a consortium of anti-Liberals has produced the very clever "Twelve Years" commercial. The Concerned Citizens pitch calls for fast action with the mute, but the "Twelve Years" spot is right up there with Superbowl commercials.
The old Ad Guy, a sometimes contributor to this site, believes it is still possible for the Liberals to rethink their advertising strategy and come up with a smarter sell. "But," he says, "don't call me."
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