This week, the Abbotsford heat has attracted much attention, even from those who normally would choose "Secrets of the Spelunkers" over a hockey game. The reason: the spectacular performance of the Heat coach. Clearly over-heated, he tore off his jacket, leaped onto the railing of the team box, and shattered two hockey sticks in a manner previously known only to golfers.
This turned out to be an enormous crowd-pleaser. Coaches generally show emotion only by more vigorously chewing gum (although in more sophisticated arenas, some have been seen to roll their eyes). The old audience has been re-energized, and a new audience has been drawn.
And so, the word has gone out from league honchos to coaches: Brush up your act! Find new ways to go wacko! Tear off your trousers! Swing from the press box like a chimpanzee! Berate the officials with a hip-hop routine! Seize control of the Zamboni!
Latest development: AHL teams have begun hiring creative directors.
In other news: Premier Campbell handed out green eye-shades to Liberal MLAs today, and said that the decision to employ pole dancers for the new BC Casino "demonstrates this government's commitment to arts and culture."
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