The Canadian Football League (CFL) has unveiled, as they always say, its new logo and slogan. The logo appears to be one of Tom Brady's deflated footballs, with three stripes, to be interpreted as three downs, and the tip of a maple leaf, signifying our home and native artificial stadium grass.
The slogan is "What We're Made Of," possibly from the same team that gave us "We're Lovin' It."
Having been in the position of selling logos and slogans to clients, we can hear a honey-tongued Don Draper giving the pitch to CFL Commissioner Jeffrey Orridge. "Jeff, what you say is, 'It's now, not nostalgia.' This will get those 18-to-24-year olds fighting for season tickets like they were going to see Justin Bieber!"
There has not been a lot of cheering for the new logo and slogan from CFL fans, but consider the runners-up.
Logos:
1. Moose Throwing a Forward Pass
2. Beaver Chewing a Goal Post
3. Moose Dancing with Cheerleaders
Slogans:
1. We're Making a Play for You
2. You Don't Have to Understand the Game to Party
3. Get in a Huddle With Us
Kind of dopey? Hey, it's what we're made of.
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