Barbie, favorite doll of prepubescent girls for decades, has fallen into a slump. Mattel Inc., Barbie's folks, say that sales have been going south for eight of the last ten quarters. What was needed, some said, was a new image for Barbie. Toy tracker Lutz Muller said, "What girls are waiting for is another icon." And so, Mattel has responded with--wait for it--Entrepreneur Barbie.
Entrepreneur Barbie, on her way to a new high-powered career, comes in business dress, carrying briefcase, smart-phone and tablet. Erica Diamond, founder of WomenOnTheFence.com, and one of the "chief inspiration officers" for Entrepreneur Barbie, says, "Girls can dream by setting up Barbie to own her own food company or salon." But why stop there? Why not President of MicroSoft? Why not Prime Minister Barbie?
Meanwhile, where is Barbie's longtime companion, Ken, in all this? Could Ken be a rival entrepreneur? Could he be a gofer in Barbie's company? No, someone has to look after the household. So watch for the new Ken, wearing a frilly apron, holding a mop and a dish pan.
Yes! Meet Homemaker Ken!
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